Built In-House in Prior Lake, Minnesota
The Facility, Equipment, and Experience Behind Better Custom Builds
Innovative Rod and Custom performs complete automotive restoration, fabrication, electrical, mechanical, and custom car work inside our 3,800-square-foot Prior Lake facility. Keeping the core work under one roof gives our team greater control over quality, workflow, communication, and the way every system comes together.
From targeted repairs and upgrades to full frame-off, nut-and-bolt builds, our heated and air-conditioned shop is equipped to support demanding projects throughout the year. Multiple hoists, in-house fabrication equipment, modern tuning software, and a deep inventory of electrical and mechanical components help us solve problems efficiently without sacrificing craftsmanship.
Square FeetDedicated space for fabrication, assembly, service, and complete builds.
Years CombinedHands-on automotive, fabrication, mechanical, and electrical experience.
Vehicle HoistsFlexible access for projects ranging from focused repairs to full builds.
Climate ControlA heated and air-conditioned environment for consistent work and efficiency.
Full-Service Restoration & Custom Builds
One Facility Built Around the Complete Vehicle
Our shop is organized to handle the full range of restoration, fabrication, and performance work required by muscle cars, pro-touring cars, hot rods, customs, race cars, and classics. That includes structural work, body modifications, drivetrain installation, suspension, brakes, fuel systems, exhaust, electrical systems, final assembly, and performance refinement.
Because the major phases remain coordinated in-house, decisions are made with the entire vehicle in mind. Chassis changes can be planned around the drivetrain. Wiring can support future upgrades. Fabrication can account for serviceability, cooling, exhaust routing, suspension travel, and final fit. The result is a more cohesive build with fewer compromises between systems.
Complete In-House Capabilities
Specialized Work That Stays Connected From Start to Finish
Each capability supports the others, allowing our team to plan, fabricate, install, diagnose, and refine the vehicle as one complete system.
Custom Builds & Restorations
Complete project planning, disassembly, fabrication, assembly, system integration, and refinement for one-off custom vehicles and restored classics.
Chassis & Structural Fabrication
Custom chassis, suspension mounting, structural repair, reinforcement, geometry, stance, and foundations engineered around the vehicle’s intended use.
Sheet Metal & Custom Components
Body modifications, panel repair, tubs, firewalls, brackets, mounts, enclosures, and one-off metal components shaped and fitted in-house.
Mechanical Systems & Drivetrains
Modern engine and transmission swaps, suspension, steering, brakes, rear-end work, cooling, fuel systems, exhaust, and supporting mechanical upgrades.
Wiring, Electrical & Diagnostics
Full vehicle rewiring, harness integration, circuit protection, troubleshooting, accessory integration, and organized electrical systems built for serviceability.
Performance Tuning & Setup
HP Tuners and Holley software support modern engine and transmission combinations, drivability refinement, system calibration, and race preparation.
Advanced Equipment & Tools
The Right Equipment Keeps Quality and Workflow in Our Hands
Experience matters, but the right tools make that experience more effective. Our facility is equipped to create, modify, diagnose, and refine parts without sending every step to another vendor. That reduces delays, improves fit, and gives our team more control over how each component is designed and installed.
Our in-house CNC plasma table allows us to cut brackets and components for specific applications. A metal lathe and dedicated fabrication tools support precision part creation, while modern HP Tuners and Holley software help us calibrate contemporary engine and transmission combinations. A strong inventory of wiring, electrical components, hardware, and common materials also helps keep projects moving.
CNC Plasma Cutting
Custom brackets and components produced in-house for better fit and faster project flow.
Precision Metalworking
A metal lathe and fabrication tools support one-off parts, repairs, and custom solutions.
Modern Tuning Software
HP Tuners and Holley software support modern drivetrain calibration and refinement.
On-Hand Components
Wiring, electrical supplies, hardware, and common materials help reduce unnecessary downtime.
The People Behind the Facility
More Than 60 Years of Combined Automotive Experience
Our team builds, diagnoses, fabricates, and solves problems together. Every person brings a different strength to the shop, and each project benefits from that shared experience.
Owner & Lead Builder
15+ Years of Custom Build Experience
Industry experience dating back to 2009, including shop management, lead fabrication, chassis work, sheet metal, electrical systems, and complete vehicle builds.
Fabrication & Mechanical
Matt
More than 15 years of experience supporting welding, sheet metal, disassembly, assembly, mechanical repair, and the hands-on work required to move a project forward.
Modern Drivetrains & Diagnostics
Tom
More than 30 years in the automotive industry, including dealership experience, GM performance parts, modern drivetrains, suspension, and electrical diagnostics.
Process Transparency & Communication
You Should Always Know Where Your Vehicle Stands
Communication is built into the project, not added at the end. Local and out-of-state customers are welcome to ask questions, review decisions, and stay involved as the work progresses. Updates are typically handled through phone calls, in-person meetings, invoice documentation, and photos when requested or needed.
We involve clients in decisions that affect scope, parts, cost, appearance, and performance. That openness creates better expectations and stronger trust throughout the build.
01
Define the Project
We discuss the vehicle, goals, intended use, current condition, priorities, and realistic next steps.
02
Stay Connected
Questions, recommendations, progress, and important decisions are communicated as the build develops.
03
Refine the Complete Vehicle
Systems are assembled, checked, adjusted, and finished with drivability, reliability, and detail in mind.
Ongoing Growth
Learning Never Stops
We stay involved through industry events such as SEMA and PRI, advanced metalworking classes, hands-on training, and car shows throughout the year. That exposure helps us stay current with new products, techniques, technology, design trends, and the evolving expectations of custom car owners.
Customer Experience
The Build Should Be Enjoyable Too
Clients are encouraged to ask questions, visit the shop, understand the work, and take part in the decisions that shape their vehicle. Most of our business comes from referrals and repeat customers, and we treat that trust seriously whether the project is a focused repair or a complete show-stopping build.
Ready to Start Your Project?
Bring Your Vehicle to a Facility Built for Serious Custom Work
Whether you need a focused repair, a major upgrade, a stalled project completed correctly, or a one-off custom vehicle built from the ground up, Innovative Rod and Custom is ready to help. Tell us what you are working with and what you want the finished vehicle to become.
